Discoverability in the Context of Funding the Canadian Screen Media Industry is a pan-Canadian workshop series designed to raise awareness among executives about the challenges of discoverability and provide them with solutions for implementing audience development strategies.

OCTOBER 11, 2018 – Magnify Digital, in partnership with the Canada Media Fund (CMF-CMF), the Bell Fund, the Shaw-Rocket Fund, the CFC Media Lab, the Independent Production Fund (IPF), Creative BC, and the Canadian Media Producers Association BC (CMPA-BC), is proud to announce a new national tour: Discoverability in the Context of Funding the Canadian Screen Media Industry.

This first-of-its-kind workshop series will demystify discoverability for industry stakeholders in six Canadian cities.

In each city, the tour will offer two sessions addressing discoverability issues faced by various stakeholders in the Canadian screen media industry.

Session 1: 10:00 a.m. – 75 minutes – Free
Discoverability in Canadian Screen Media Industry Funding.
Executive Session

The morning session, designed for executives, will address the discoverability challenges facing industry stakeholders in 2018.
This session will identify:

• That audience of millions you’re missing – the state of screen media discoverability
• Achieving Discoverability (A Case Study) / Why a Social Media Presence Is Not a Digital Strategy
• The Risks/Benefits of an Internal vs. External Marketing Team
• Discoverability Criteria for Funding Applications
• The 5 Things That Will Make Your Project Discoverable in 2019

Who should attend?

• All television, film, digital media, and interactive content producers
• Senior production executives
• Production managers
• Marketing directors
• Content marketing managers

Session 2: 1:00 PM – 3 hours – $49
Best Practices for Writing Winning Audience Development Strategies
Hands-on Workshop

The afternoon session is essential for anyone responsible for discoverability and digital marketing strategies. This three-hour workshop, packed with tools, tips, and case studies, will teach participants how to:

• Identify and target online audiences
• Research and develop digital marketing strategies that meet funding eligibility criteria
• Choose the right metrics to measure discoverability
• Select the best digital tools to achieve discoverability

Who should attend?

• Marketing managers at production companies
• Production staff responsible for funding applications
• Emerging and established creators

Creators who are “people of action AND decision-makers” are welcome at both sessions.

Moyra Rodger, CEO of Magnify Digital: “The Canadian Screen Media Discoverability Funding Tour is an exciting collaboration between key industry players, demonstrating investors’ willingness to work with producers to help them solve the complex problem of discoverability.” We are thrilled to launch this multi-city event highlighting the importance of discoverability in the Canadian screen media industry in 2018.

For more information, please contact Owen Sweeney at owen@magnifydigital.com or by phone at (604) 879-7770.

Tour Dates/Cities

• Monday, October 22: Victoria, BC – Parkside Hotel
• Thursday, October 25: Vancouver, BC – The Post
• Monday, October 29: Montreal, QC – Phi Centre (English)
• Tuesday, October 30: Montreal, QC – Phi Centre (French)
• Wednesday, October 31: Toronto, ON – Ontario Investment & Trade Centre
• Thursday, November 1: Toronto, ON – Ontario Investment & Trade Centre

*Other cities/dates to be confirmed.

Magnify Digital is an internationally renowned marketing agency, known for its cutting-edge digital solutions and services. Our specialty is researching, designing, and implementing large-scale discoverability strategies that deliver measurable results. We work with media and production companies of all sizes, celebrities, arts organizations, financiers, investors, and more. The screen media industry is in our DNA. As a team, we bring 25 years of rich, award-winning television production experience and a proven process for creating digital strategies that deliver measurable results. While based in Vancouver, Magnify Digital continues to have a global impact, having already generated results for clients in North America, Europe and the Middle East.