Announcing the "Content 360 Challenge" 2010
Call for entries is now open

*** UPDATE ***

Coca-Cola and ad agency, Ogilvy, have just announced they will award a €10,000 development contract at MIPTV 2010 for the best branded content idea to engage teens, as part of the 5th annual Content 360 Challenge. The idea can take the shape of a TV show, a web movie series, a mobile application, ad game, etc.

The Content 360 Challenge at MIPTV offers a fantastic opportunity to pitch directly to media decision makers, including Coca-Cola executives, in Cannes next April 13-14. Entry is free and the deadline for submitting a short description of your idea is February 15.

Click here to compete http://www.miptv.com/content360

In addition to Coca-Cola, there are 5 other pitching categories supported by TF1, National Film Board of Canada, Korea Communications Commission, and the European Commission. Feel free to contact organizers directly with any questions at: content360@reedmidem.com 

Attention all digital daredevils!

Compete in the 5th Annual "Content 360 Challenge" at MIPTV 2010.
The most anticipated cross-media pitching challenge of the new decade has begun accepting entries for new ideas and techniques to engage audiences across digital platforms.

Finalists including independent producers, interactive agencies and digital designers will be invited to Cannes, France (12-16 April) to pitch ideas LIVE to major international networks, including the BBC, TF1, KCC, NFB, and the European Commission.

This rapid-fire competition sets the creative pulse for the Content 360 Festival, part of MIPTV’s all-new MIPDigital event programme.

Dare to cross the line. Dare to cross media!

Enter now or contact us at content360@reedmidem.com or +33 1 41 90 46 06.

Do you have the digital touch?

Compete for the opportunity to pitch A-List Commissioners, cash prizes, and development funding Push the limits of digital tools and social media applications Spotlight your creativity to the global media industry Free entry across multiple categories Showcase finished content via the "Content 360 Screenings"	Enter now!

In partnership with:

Funding from the Ontario Centres of Excellence Inc.

About the Ontario Centres of Excellence (OCE) Inc. (www.oce-ontario.org)

Ontario Centres of Excellence (OCE) Inc. drives the commercialization of cutting-edge research across key market sectors to build the economy of tomorrow and secure Ontario’s global competitiveness. In doing this, OCE fosters the training and development of the next generation of innovators and entrepreneurs and is a key partner with Ontario's industry, universities, colleges, research hospitals, investors and governments. OCE’s Centres work in communications and information technology, earth and environmental technologies, energy, materials and manufacturing and photonics. OCE is funded by the government of Ontario and is a key partner in delivering Ontario’s Innovation Agenda. OCE through its Centre for Commercialization of Research (CCR), an initiative supported by the federal government, also acts as a catalyst which allows innovative businesses to grow and achieve sustainable, commercial success and global competitiveness.

Interactive digital media figures prominently on Ontario’s Innovation Agenda. It is OCE’s desire to help develop that industry by sponsoring industry-academia research projects in conjunction with the Bell Broadcast and New Media Fund. For further information, contact Martin Lord, Business Development Manager, at 1-866-759-6014, ext 1049, martin.lord@oce-ontario.org.

Digital Strategies for Film & Television Properties

From funding to audience engagement to distribution, the digital realm is having a greater and greater impact on how the traditional media systems work (and don’t!) While no one has all the answers, this primer will help to demystify the digital realm and highlight the real opportunities for producers of film and television content.

Click here to read more.